Social_Impact_Report – The INKEY List | Free Shipping Over $14.99

A Message From

The Founders.

“This year has been a real rollercoaster and at INKEY, like many brands and business out there, we have felt both the highs and the lows. As we reflect on another year of growth and incredible skincare innovation, we are super excited to share our annual impact report with you. Which is one of favourite things to do because it’s a celebration of the knowledge powered change we are making in

beauty and beyond.

When we founded The INKEY List, we envisioned a brand that would challenge

the status quo in skincare. We wanted to create a space where simplicity meets effectiveness, where transparency, inclusivity, and education would be at the forefront of every product we developed. But beyond our products, our mission

has always been about making a positive impact on the world around us.

This year, we’ve made significant steps in our commitment to sustainability, ethical practices, and community empowerment. We’ve expanded our product range with new innovations that continue to prioritise the quality and value you all know and love. But, more than ever, we’ve focused on our core values: being a brand that listens, learns, and acts in ways that promote real change. No BS. Just great skin.

As you read through this report, we hope you’ll see the collective effort of a team that believes in making skincare simple and accessible while positively impacting the world we live in.

We can’t wait to keep pushing the boundaries of what’s possible.”

Manifesto.

Every skincare product has an INCI list, or an ingredients list as its more commonly

known—The INKEY List is here to make it clear. Meet the

award-winning brand with a no BS approach to skincare.

Focussing on what matters most, that’s you and your skin, The INKEY List exists to help

you find exactly what works for you.

Not trends, not empty promises, just better skin.

Obsessed with innovation, backed by science, come here for straight talk and clinically

proven, effective formulas then stay for the real results.

Key Statistics.

78%

Female

line managers

67%

Female

leadership

+1.2m

Followers across

all channels

23k+

Questions answered

by AskINKEY team

114

Employees

globally

+183t

Virgin plastic saved by

switching to PCR

+100

Awards in 2024

Best of Beauty 2024

Bio-Active

Ceramide Moisturizer

Best Blemish Product

Hydrocolloid Invisible

Pimple Patches

Best Eye Cream or Eye Serum

Caffeine Eye Cream

Holy Grail Beauty

Award 2024

Bio-Active

Ceramide Moisturizer

Sho

p Today Beauty

Awards 2024

Oat Cleansing Bal

Bio-Active

Ceramide Moisturizer

Best Beauty

Ico

Mas

Oat Cleansing Bal

Best

New S

ntellectua

Bio-Active

Ceramide Moisturize

Awards.

Being a B Corp.

At INKEY, becoming a B Corp was a major

milestone. It’s a symbol of our commitment to

making a real impact. But more than that, it’s a

promise to keep working hard and driving

positive change in everything we do.

What’s a B Corp you ask?

Becoming a B Corp means we’ve passed a rigorous set of standards for social and

environmental performance, accountability, and transparency. But it’s not just a

certificate we can hang on the wall; it’s a mindset that fuels everything we do. We

want to show that our business is more than just about making a profit. We want to

empower genuine and lasting change.

At the heart of our B Corp journey are two key

pillars: PEOPLE and PLANET.

These two guiding principles shape our decisions, values, and the actions we take every single day to make a real difference.

Planet.

This year, we’ve taken big steps to reduce waste, cut down on plastic, and switch to

more sustainable materials. And we’re proud to say that more and more of our

products now come in recyclable packaging. But this is just the beginning. We’re

constantly looking for new ways to improve, innovate, and drive change in

everything we do.

In addition to our own efforts, we partner with ethical suppliers and are deeply

committed to reducing carbon emissions. Every decision we make is driven by our

goal to continuously improve—while still delivering the

high-quality, No BS skincare solutions you love.

Planet

Ingredients.

We are committed to delivering high-quality products that our customers can trust,

and this begins with our No BS attitude to the ingredients we choose. Everything in

our products is science backed and in there for a reason.

We carefully source each ingredient with a focus on both performance and

sustainability. Our commitment to quality means we only select ingredients that are

backed by science, ensuring they deliver effective, visible results for all skin types.

But we don’t stop there—responsible sourcing is equally important to us. We team

up with suppliers who share our values of sustainability, cruelty-free practices, and

transparency, so you can feel good about what you’re putting on your skin.

Our impact claims are

third-party verified

and traceable.

No animal testing,

anywhere in our

supply chain.

Products with zero animal

ingredients anywhere in

the supply chain.

“At The INKEY List, we believe in transparency, sustainability, and making a positive

impact—because beauty should be good for people and the planet. We are committed to

ensuring we work with suppliers that share our same integrity and standards and we do

this without compromise. These values thread through everything we do, from sourcing

ingredients, packaging and manufacturers to pushing forward with our inclusion levels on

PCR and developing Vegan Products. As a B Corp, we’re committed to doing better

every day, ensuring our products, practices, and purpose align with a future

we all believe in.”

Kim Suddell

Head of Product

INKEYTM

Planet

Did you know?

Our packaging is simple for

a reason

100% Recyclable

Made with an average of 55% PCR

Mono-material tubes for easy recycling

Only sustainable paper and board

Non-carbon black ink for better recyclability

Our first 100% PCR pack just launched

Planet

Packaging.

Meet our first 100% PCR packaging

By using PCR, we’re cutting waste, keeping plastic out of

landfills, and giving materials a second life.

This is a big step, but we’re not stopping here. We’re rolling out

even more PCR packaging, reducing our footprint, and proving

that skincare can do good for your skin and the planet.

Sustainability matters, but so does usability. Packaging needs to

be functional, not just eco-friendly. We’re always working to

balance both—because your skincare should be effortless

and responsible.

What is PCR?

It’s Post-Consumer Recycled plastic — basically, it’s plastic that’s

already been used, thrown away, and then recycled into new

packaging instead of ending up in landfill.

Less waste, lower footprint.

Using more PCR plastics means we’re not just talking about

sustainability — we’re actually doing something about it.

Less waste, more purpose.

Targeted, deep exfoliation

with 7% Glycolic Acid

Tackles and visibly improves

multiple body skin concerns

including KP Bumps

100% recycled plastic

(PCR), easy-to-use stick

format, just glide and go

Planet

Carbon.

Tracking. Measuring. Reducing. Since 2019, we’ve been fully committed to

managing our carbon footprint as part of our B Corp commitment.

As we grow, so does our impact. More products, more shipments, and a bigger

team mean more emissions. But we’re not here to sit back and accept that. We’re

making real changes wherever we can—optimising warehouse storage and

transport to improve energy efficiency, cutting down emissions from employee

travel by encouraging greener alternatives, and always exploring more sustainable

options as we scale.

Our UK offices run on renewable energy, and our Hoboken office is Green Certified.

Because sustainability isn’t just a goal. It’s how we do business. And we’re always

looking for ways to do better.

37%

23%

21%

12%

GHG emissions

(retailer)

Shipping to

retailer warehouse 37%

23% Product

21% Manufacture

Shipping

of materials 12%

Warehouse

transfers 4%

Warehouse

energy 3%

36%

22%

20%

12%

GHG emissions

(direct to customer)

Shipping

to warehouse 36%

22% Product

20% Manufacture

Shipping

of materials 12%

Warehouse

transfers 4%

Warehouse

energy 3%

Shipping

to customer 3%

10%

88%

GHG emissions

(global offices)

88% Scope 1

10% Scope 2

2% Scope 3

Scope 1 emissions (building fuel in the form on natural

gas) accounts for 10.42% of total carbon emissions. Scope 2

emissions associated with purchased electricity accounts

for 1.94% of total emissions. The remaining 87.65% is

attributable to indirect Scope 3 emissions from category 1:

purchased goods and services (water), category 3: fuel and

energy related activities (building energy consumption,

business travel, and employee commuting), category 6:

business travel (flights, hotel stays, taxi travel, rail

travel, and personal vehicle use), and category 7: employee

commuting (commuting and homeworking).

Planet

“We’re not slowing down. Our commitment to B Corp values and our two

pillars—People and Planet—is stronger than ever. We’re going to keep driving

innovation and improving our practices, with an even bigger focus on

sustainability and inclusivity. These are the forces behind every decision we

make, and they guide us in building a brighter, more sustainable,

and inclusive future.

Being a B Corp isn’t just a badge for us; it’s a constant reminder of the

responsibility we have to make a positive impact. Together, we’ll continue

creating knowledge-powered change that benefits people,

the planet, and beyond.”

Mark Curry

CEO & Co-Founder

INKEYTM

People.

Empowering Communities and

Educating Consumers

For us, people are at the very core of everything we do. From our employees to our customers, we

believe in creating an inclusive and supportive environment where everyone has the chance to

thrive. That means fair wages, promoting diversity, and fostering a culture where

everyone can succeed.

But our commitment to people goes beyond just our team—it’s about empowering you, our

customers. We believe in the power of education to transform lives, especially when it comes to

skincare. That’s why we’re on a mission to provide clear, accessible information about skincare

ingredients and routines.

People

Revolutionising

Education.

Our partnership with Ashoka

Education isn’t just about books and exams. It’s about inspiring creativity, empathy,

and leadership to drive real change. That’s why we’ve partnered with Ashoka to

transform learning and give people the power to shape their own futures.

We’re all about breaking down barriers and creating fair access to quality education

so everyone has the chance to reach their full potential.

Together, we’re supporting the next generation of innovators and leaders, turning

passions into solutions. And this is just the beginning.

“Over the past 3 years, The INKEY List has supported us at Ashoka to unleash the magic

of young people as leaders and powerful changemakers for their communities. The

Togetherness Practice we have created is now helping educators find their purpose and

joy in education, thus creating ripple effects of change. We are grateful to The INKEY List

for their support in building an everyone a changemaker world.”

Vipin Thekk

Ashoka Leadership

Group Member

People

Creating Our

Impact Fund.

We set up the INKEY Impact Fund to back young people facing the biggest

challenges in education. We work with experts to create tools that help schools

become places where every student can grow and thrive.

The Togetherness Practice

A game-changing approach that builds stronger connections between teachers

and students.

Partnering with educators & institutions to turn learning into a space for real growth.

Because knowledge powers change.

https://www.togethernesspractice.org

People

“I work towards mental health education so people can better understand

neuroscience and their minds and the root cause and why they may be feeling some

way. For the INKEY Impact Fund, I’m hoping to inspire and educate young people on

how to be a change maker in a simple and engaging way.”

Ella-Grace Gregoire

UK INKEY Fund Leader

“As a campaigner and as a young person myself, I see just how crucial it is that the

ideas we have and solutions we create match the scale of the crises we are facing.

I cannot wait to work in collaboration with Ashoka, INKEY and whoever else ends up

being part of the journey to plant those seeds of change in our education system,

and help them grow.”

Gracie Chick

UK INKEY Fund Leader

“INKEY is a perfect example of an organization that incorporates social justice and

education in initiatives that they pioneer. The company’s focus on education and

skincare is exemplified by the work of their founders- Mark and Colette- who embody

what it means to be an empathetic, compassionate leaders. As part of the INKEY

Impact Fund, I have access to resources and a community that is motivated to create

change around me. I am so excited to work with this think tank- turned- family on

projects that make a difference in education and society.”

Sriya Tallapragada

US INKEY Fund Leader

People

What We’ve Done

& What’s Next.

The Story So Far:

For three years, we’ve partnered with Ashoka to transform education, developing

the Togetherness Practice to enhance emotional well-being, empathy, and

collaboration. By supporting teachers to prevent burnout and empowering

students with confidence and life skills, we’re creating lasting impact in classrooms.

No BS, just real impact.

Greater Manchester Combined Authority

• Reached 200K+ students & teachers

• 20 Headteachers & 20 young leaders

leading change

• Eco-literacy now part of the curriculum

• Launched teacher externships

• Derby school won BBC Innovator Award

Arizona State Universit½

º Reached 114K+ students and

educatorº The Togetherness Practice is

shaping the next generation of

educators at ASU Teachers College,

turning theory into actio«

º Helping educators and leaders build

real skills with real impact

What’s Next in 2025

We’re expanding the Togetherness Practice to more schools, colleges, and

institutions, training educators and young leaders to drive real change. Our goal is to

make education work for everyone, not just a select few.

Education, the INKEY way.

People

2025 and

Beyond.

Commitment to education and impact

This is just the beginning. We are more committed than ever to our shared vision

of unlocking potential through education. We’re excited about the future and the

chance to continue supporting social entrepreneurship and innovative education

systems that will empower individuals to take control of their futures.

We truly believe that when individuals are equipped with the knowledge,

resources, and opportunities to succeed, the possibilities are endless. Education

is not just a pathway to personal growth—it’s a gateway to creating a better, more

inclusive world. And by continuing to work with Ashoka, we’re helping to build a

future where everyone has the tools they need to unlock their full potential.

People

Inside INKEY HQ.

At INKEY, we know that when our team thrives, so does the company.

That’s why we took employee well-being to the next level in 2024. We believe that health is key to

happiness and productivity, and we launched a series of fun, engaging initiatives to keep our team

feeling their best—physically, mentally, and emotionally.

Mental health is just as important as physical health, so this year, we partnered with Workspa to

give our employees the support they need. It’s all about creating an environment where our team

feels understood and encouraged to prioritize their mental well-being.

Funded mental health

first aiders

Health insurance, gym subsidies, and

a running club

In-office massages and facials to

promote well-being

Employee assistance and personal

development programs

Maternity coaching, baby loss leave,

and breastfeeding support

Mindfulness sessions and

meditation programs

Flexible hours, hybrid working, and

office green spaces

Team away days, office socials, and

3PM Fridays

People

Grassroots

Community

Impact.

We believe knowledge fuels action—and real change starts at the grassroots.

That’s why we back changemakers making a tangible impact in their communities.

We’re proud to support Nottingham Lions LGBTQ+ Football Club and Nottingham

Forest Women’s Netball Team, two powerhouses driving inclusivity, empowerment,

and accessibility in sports.

Championing Inclusivity

Empowering Women in Sport

Making Grassroots Change Happen

Nottingham Lions LGBTQ+ Football Club

Since 2006, Nottingham Lions has led the

charge as the East Midlands’ first inclusive

football team. More than just a club, they’re a

movement—smashing barriers, challenging

discrimination, and building a community

where LGBTQ+ players and allies thrive.

Nottingham Forest Women’s Netball Team

This team is all about women taking up space in

sport. Fierce, driven, and dedicated to

competitive excellence, they’re paving the way

for greater female participation and gender

equality in athletics.

We don’t just talk about

change—we invest in it. Because when

grassroots movements thrive, real

progress happens.

“For Mark and I, our people have always been everything. We’re not just a

brand—we’re a family, powered by passionate, curious, and purpose-driven

individuals who truly care.

From our team to our community, we believe that when we lift each other up,

we all grow. Collaboration, innovation, and a genuine love for what we do fuel

every decision we make. We champion open conversations, celebrate

individuality, and create a space where everyone feels valued.

Because at the heart of INKEY, it’s not just about skincare—it’s about people,

connection, and making a real impact together.”

Colette Laxton

Co-Founder

INKEYTM

“What a year it’s been! Wrapping up our 2024 Impact Report, we’re seriously proud of everything

we’ve achieved — and it’s all thanks to YOU, our amazing community. Together, we’ve built

something incredible, and looking back, it’s wild to see how far we’ve come. This year had its

challenges, but also big wins, and most importantly, we’ve made a real impact.

Since day one, our mission has been clear: make skincare simple, effective, and driven by

purpose. 2024 was no exception. We’ve continued to create products that not only work but are

also built on ethical sourcing and sustainability. Smarter packaging, measuring our carbon

footprint, and partnering with Ashoka to support education — we’ve made sure our impact goes

way beyond the bathroom shelf.

The beauty industry is always changing, and so are we. The best is yet to come. In 2025, we’ll

keep pushing boundaries, delivering skincare that’s great for you and the planet. Innovation,

reducing our environmental footprint, and driving education on sustainability — we’re in it for the

long haul.

We’re buzzing to share what’s next! 2025 will bring fresh ideas, new collaborations, and even more

ways to shake up the skincare world. We’ll keep empowering YOU with knowledge, creating

products that make you feel unstoppable, and building a community ready to take on the world —

one routine at a time.

Here’s to the future — of skincare and beyond! Let’s keep growing, learning, and making an impact,

together. Thanks for being part of this journey. We’re excited to see where we go next — and so glad

you’re with us!”

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